How to Set Up an Investment Account

Brokerage account definition

A brokerage account is an investment account used to buy and sell securities such as stocks, bonds, mutual funds and ETFs. You can set up a brokerage account at a range of licensed brokerage firms — from pricier full-service stockbrokers to low-fee online discount brokers.

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How to open a brokerage account

You can transfer money into and out of your account much like a bank account, but unlike banks, brokerage accounts give you access to the stock market and other investments.

You’ll also see brokerage accounts referred to as taxable accounts, because investment income within a brokerage account is taxed as

capital gains
. This is compared with retirement accounts (such as IRAs) that have a different set of tax and withdrawal rules, and may be better for retirement savings and investing.

“A lot of people think that brokerage accounts are ‘non-tax advantaged,’ but there are tax advantages,” said Delyanne Barros, founder of

Delyanne The Money Coach
.

“The benefit of the brokerage account is leveraging the long-term capital gains tax,” she said in an email interview. “In order to do that you must be a long- term investor. That means you have to hold your investments for over a year. Not only will this help you capture the most favorable tax bracket, but it will likely result in better returns.”

The key to reaping a brokerage account’s advantages, Barros said, is to stay invested, ignore the day-to-day stock market noise, “and go live your life.”

» Ready to compare brokerage accounts?

 See our roundup of the
best online brokers

How do brokerage accounts work?

Many brokers allow you to open a brokerage account quickly online, and you generally do not need a lot of money to do so — in fact, many brokerage firms allow you to open an account with no initial deposit. However, you will need to fund the account before you purchase investments. You can do that by transferring money from your checking or savings account, or from another brokerage account.

You own the money and investments in your brokerage account, and you can sell investments at any time. The broker holds your account and acts as an intermediary between you and the investments you want to purchase.

There is no limit on the number of brokerage accounts you can have, or the amount of money you can deposit into a taxable brokerage account each year. There should be no fee to open a brokerage account.

How to choose a brokerage account provider

There are two main options that meet the needs of most investors:
online brokers
 and
robo-advisors
. Both offer retirement accounts and taxable brokerage accounts.

“You want to be careful with which company you open your brokerage accounts with,” says Wendy Moyers, a certified financial planner at Chevy Chase Trust in Bethesda, Maryland. “And you should be walking in with an awareness of what you’re going to be investing in. You want to do a little research.”

Online brokerage account

If you want to purchase and manage your own investments, a brokerage account at an online broker is for you.

An investment account with an online brokerage company enables you to buy and sell investments through the broker’s website. Discount brokers offer a range of investments, including stocks, mutual funds and bonds.

Managed brokerage account

A managed brokerage account comes with
investment management
, either from a human

investment advisor

or a robo-advisor. A robo-advisor provides a low-cost alternative to hiring a human investment manager: These companies use sophisticated computer algorithms to choose and manage your investments for you, based on your goals and investing timeline.

Robo-advisors are likely a good fit for you if you’d like to be largely hands-off when it comes to your investments. We have a full list of the
best robo-advisors
.

Note: We don’t recommend investing money you need within the next five years. If you’re saving for a short-term goal, skip the brokerage or investment account and
consider these options for short-term investments
.

How to open a brokerage account

Setting up a brokerage account is a simple process — you can typically complete an application online in under 15 minutes. (In most states, you’ll need to be 18 to open your own account, but here’s

how parents can set up a brokerage account for their kids
.)

Once you’ve opened the investment account, you’ll need to initiate a deposit or funds transfer. That sounds complicated, but these days, it’s a pretty simple process to link your bank account with a brokerage account, and can be done online.

Some brokers may require you to verify a transaction. If that’s the case, you’ll have to wait until the broker deposits a small sum in your bank account — typically a few cents — and you’ll confirm the transaction by letting the brokerage know the exact amount that was deposited. If you have any questions, the broker can walk you through the process. After the transfer is complete and your brokerage account is funded, you can begin investing.

You might be asked if you want a cash account or a

margin account
. A margin account allows you to borrow money from the broker in order to make trades, but you’ll pay interest and it’s risky. Generally, it’s best to stick with a cash account at first.

Brokerage accounts vs. IRA

In a standard brokerage account you’re contributing post-tax money, and in most cases, your investment earnings will be taxed. On the plus side, there are very few rules for brokerage accounts: You can pull your money out at any time, for any reason, and invest as much as you’d like. (Here are our picks for the
best brokerage accounts
.)

“Ideally, you should have both, but prioritizing the Roth IRA is best so you can grow your money tax-free,” said Barros.

Moyers also says the ideal situation is to have both, but it depends on your goals. An IRA is a good way to save money for retirement, but, she says, you are tying your money up for a long time.

“If you want to save money to buy a house, a brokerage account would be more appropriate,” she says.

If you want to invest for retirement, you might consider opening a retirement account rather than a taxable brokerage account. (Here are our picks for the
best IRA accounts
.)

You might already be investing for retirement through your employer — many companies offer an employer-sponsored plan such as a 401(k) and match your contributions. You can still open an IRA, but we recommend contributing at least enough to your 401(k) to earn that match first.

The table below provides a brief overview of how brokerage accounts compare with retirement accounts.